WHO
IS
ZAHRA
RAFIQ
?
About Me
A fashion Branding and Communications graduate specialising in styling and content creation. My work blends streetwear minimalism with influences from modern architecture, reflected in textured materials and clean silhouettes. I excel at crafting social media marketing strategies and experiences that engage audiences and enhance brand identities. Passionate about authentic storytelling, I seek new opportunities to create compelling visuals, spark conversations, and drive meaningful connections.
Services
CAMPAIGN CONCEPTS
I have extensive skills in creating campaign concepts, including ideation, visual concepts, trend market research, and social-first content, resulting in visual campaign decks, mood boards, image and video references, and example social outputs.
BRAND ACTIVATIONS
My skills in PR and events include event plans, PR outreach, promotional merchandise, social collaborations, and strategic partnerships.
SOCIAL PLANS
I can provide social strategy, multi-platform planning and social analytics reporting, as well as social plan decks, social calendars, post scheduling, written captions, links, and hooks.
SOCIAL IMAGERY
Including shot list creation, inspiration, editing, and retouching, with a focus on social placements, resulting in social feed plans, Instagram carousels, brand collaboration posts, and UGC content.
SOCIAL VIDEOS
I can provide shot list inspiration, video editing in Capcut and Premiere Pro and platform-specific content, resulting in campaign videos, Instagram Reels, TikToks, UGC content, and brand collaboration posts.
SOCIAL GRAPHICS
I specialise in social graphics using Adobe Photoshop, InDesign and Illustrator, with expertise in graphic inspiration and ideation, creating stills, shorts, and motion graphics that result in digital stories, feed posts, email designs, infographics, print leaflets, posters, business cards, and PR packaging.
